Our Services V Google Ad Words and other PPC Advertising

If you’re buying, or thinking of buying traffic with pay-per-click advertising - then you should compare the advantages our services. Here we look at article marketing - our most popular strategy - and the advantages it will give you.

Pay Per Click

Advantages:

1. You only pay for what you get.

2. You can target any keyword you wish.

Disadvantages:

1. Very expensive. The cost increases by an average of 40% per year.

2. Conversion rates tend to be low as visitors are not qualified.

3. Click fraud is a major problem - and many visitors that you’re paying for aren’t genuine.

4. People know it’s an advertisement – and they’re already in sales resistant mode when they click.

5. Pay-per-click does nothing to help your search engine rankings – and when you stop paying for the ads, your traffic stops completely and immediately – i.e. no residual traffic.

Our Article Marketing Service

Advantages:

1. Articles pre qualify the visitor – they already know something about you before they visit your site, making them "hot".

2. You have not used paid advertising to get their attention – anyone can write a few words for a PPC advertisement. A well researched and written article proves you know what you’re talking about – and this builds confidence in the reader of your article. This makes it easier for site’s copy to persuade them to give you their email address - or whatever it is you want them to do when they click through to your site.

3. We place your articles in front of hundreds of thousands of interested viewers at the various article download sites.

4. Articles on the download sites carry free reprint rights – so your articles will be re-used by other web site owners. Your articles will now appear on niche, or specialty sites – the visitors of these sites are exactly the type of visitor you want on your site – and the live hyperlinks in your articles will drop them on your site.

5. With their high ranking ability, the article download sites can easily get your articles a page #1 ranking in the search engines. When people search Google or the other major search engines, one or more of your articles will appear on the all-important first page of results. Clicking on the link takes them to your article. At the end of your article is the teaser text and live hyperlink to your site – many people click these links in order to read more of your articles. You now have the visitor on your site – without the expense of getting the top rankings for your site.

6. The links to your site contained within your articles, help your site’s search engine positions. We place two links in each article – one of these links uses a primary keyword phrase that applies to your web site. Search engines take note of both the link and the keyword phrase in the link - and this improves your ranking ability for numerous search terms.

7. Articles, (depending on subject) are read by thousands – sometimes hundreds of thousands of highly targeted readers. If only 10 percent or readers click through to your site - that's hundreds or thousands of highly qualified visitors on your website.

8. We can write a keyword article on any subject - and we’re one of the biggest article writing services on the web. Regardless of your market sector, we can promote your site though expertly written articles.

We have other services to get you more traffic to your site – but article marketing is extremely cost effective – and a service that you can benefit from.

Fact:

Articles provide higher quality traffic at lower cost than Ad Words Or PPC

We will take care of everything, including:

· Market Research

· Keyword Research

· Writing

· Distribution

· Advice with placement of articles on your own site

Don’t forget – keyword articles provide a stream of high quality traffic for years. Online articles don’t get deleted just because they’re old - many articles that are 4 years old are read every day!